GABBI'S DOODLES

Small Business Owner
September 2020 - Present

During the pandemic, I picked up a new hobby that soon turned into a small business on Instagram. I create and sell custom art pieces along with various products that showcases each "doodle." This is when I really started to learn more about the behind the scenes in what it takes to create a brand from scratch. I created my own logo, website, and advertisements, developing my brand image along the way. I tailor my content to make it cohesive and engaging to the consumer using apps like Canva, Mojo, and Adobe Photoshop. I host polls, questionnaires and directly communicate with customers to better align my Instagram posts to my target audience.