EDUCATION
September 2019 - June 2021
UNIVERSITY OF CALIFORNIA, RIVERSIDE
GPA: 3.56
BA in Business Administration, Marketing
Relevant Coursework: Digital Marketing, Brand Management, Marketing Research
August 2018 - June 2019
CYPRESS COLLEGE
August 2016 - June 2018
Leaders for Change Club
OHLONE COLLEGE
RELEVANT EXPERIENCE
Small Business Owner
September 2020 - Present
Create and sell approx. 60 custom digital art pieces each month with various products.
Gained 500+ followers on Instagram and generated 7,000+ sales within 5 months.
Create my own website, advertisements, polls, questionnaires that I post on Instagram which is my main platform.
Interact with my customers to create connections and build my customer base. Using this data, I tailor the content of my page and develop a marketing strategy in line with the interests of my target audience.
Link to my website.
Create blogs, emotional, straight fact, testimonial, etc. advertisements for non-profit organization.
Gained 60+ followers first day of Instagram page launch.
Digital Marketing Class Project
January 2021 - Present
EPIC VENTURES - BLACK FOOD COLLECTIVE
Seasonal Business Development Intern
April 2020 - September 2020
Create business plan to be present to investors and city councils, including company mission statement and executive summary.
Initiate market research studies, analyze findings, and develop solutions.
Construct approximately 50 outreach emails to potential investors for company expansion.
Design presentations, including pitch decks.
UCAPTURE
Campus Ambassador
October 2019 - February 2020
Create promotional posts on my Instagram that showcases who UCapture is and what services they offer.
Present in front of 20+ college classrooms to promote UCapture.
Table weekly in the UCR Hub area to promote UCapture
Marketing and Merchandising Intern
October 2019 - January 2020
Create 5 posts each week for all of Relovv’s social media channels which resulted in a 10% increase in app users within 3 months.
Present drafts and ideas to clients.
Vary language and tone of messages based on product and medium.
Conduct research and interviews to determine which of a product's selling features should be promoted.
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
Curate, design, and manage seasonal collections for mobile and web apps for consumers to shop from.
Work directly with suppliers and sellers to promote new features and content.
INFINERA
Field Marketing Intern
June 2017 - August 2017
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Assist company marketing team with market research projects and analysis.
Develop and implement procedures for identifying advertising needs.
Create and update weekly marketing newsletters that consisted of up-to-date news, events, and highlights which were sent out to all Infinera employees.
Maintain electronic records and inventory, while ordering materials, supplies, and services for marketing team and for sales conferences.
ADDITIONAL EXPERIENCE
STANFORD CAMP CARDINAL
Summer Camp Counselor
June 2019 - August 2019
Enforce rules and regulations of recreational facilities to maintain discipline and ensure safety.
Organize, lead, and promote interest in recreational activities such as arts, crafts, sports, games, camping, and hobbies.
Greeted over 200+ new arrivals to activities, introducing them to other participants, explaining facility rules, and encouraging participation.
Explain principles, techniques, and safety procedures to participants in recreational activities, and demonstrate use of materials and equipment.
Evaluate recreation areas, facilities, and services to determine if they are producing desired results.
Ascertain and interpret group interests, evaluate equipment and facilities, and adapt activities to meet participant needs.
BUFFALO WILD WINGS
Hostess
May 2018 - September 2018
Prepare seating assignments and present plan in daily meetings.
Assist customers with needs and mitigate problems
Create personalized dining experience and communicate with each guest to fulfill their needs.
Multitask managing takeout, seating, and serving.
MASSAGE ENVY
Front Desk Sales Associate
September 2017 - May 2018
Was twice recognized as the top seller of the month.
Maintain front desk, following procedures for handling calls and greeting customers, to determine nature and purpose of visit.
Maintain staff schedules, coordinate availability.
Increased retail product and membership sales by helping customers to evaluate what they really need and making recommendations on the relevant products to purchase.
Collaborate with team members to determine sales promotions, recommend changes to payment and exchange policies, and security practices.
TEDXOHLONECOLLEGENEWARK
Stage Manager
October 2016 - February 2017
Facilitate $2,500 in ticket sales by selling out a 100-person event over the course of 1 month
Direct all plans for stage crew, assistant stage managers, and speakers for the school’s 1st Tedx event
H&M
Retail Associate
July 2017 - June 2017
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Restock, arrange, and organize merchandise.
Assist customers with needs and mitigate issues.
Process POS transactions and manage cash drawer.
UNION CITY LEISURE SERVICES
Summer Camp Counselor
June 2014 - August 2014
June 2015 - August 2015
Enforce rules and regulations of recreational facilities to maintain discipline and ensure safety.
Organize, lead, and promote interest in recreational activities such as arts, crafts, sports, games, camping, and hobbies.
Greeted over 200+ new arrivals to activities, introducing them to other participants, explaining facility rules, and encouraging participation.
Explain principles, techniques, and safety procedures to participants in recreational activities, and demonstrate use of materials and equipment.
Evaluate recreation areas, facilities, and services to determine if they are producing desired results.
Ascertain and interpret group interests, evaluate equipment and facilities, and adapt activities to meet participant needs.